Monday, March 20, 2023

WeChat & U Mobile launched two “Mini Programs” for Chinese Tourist in Malaysia

Malaysia mobile service provider, U Mobile has partnered WeChat, the communications platform from mainland China that offers messaging, social, games and also payments, to launch two Mini Programs within the WeChat ecosystem.

U Mobile Wechat Go Mini Program Chinese Tourist
(L-R:) Dato’ Joyce Yap, CEO – Retail of Pavilion KL, Al-Ishsal Ishak, Chairman of the Malaysian Communications and Multimedia Commission, Wong Heang Tuck, CEO of U Mobile, Dato’ Mohmed Razip Hasan, Deputy Director General of Tourism Malaysia and Ma Feng Ming, Head of WeChat Global Marketing.

The two Mini Programs are the WeChat GO Malaysia Mini Program and the Pavilion KL Mini Program.

These two Mini Programs enable a digital travel experience in Malaysia that is curated based on the lifestyle preferences and needs of visitors from mainland China. Another important feature of the Mini Programs is that visitors from mainland China can even pay for services found in the Mini Programs in their home currency, Renminbi (RMB), using the payment function found in the WeChat ecosystem.

The WeChat GO Malaysia Mini Program aims to be a complete travel companion for visitors from mainland China as they are able to search for information on Malaysian attractions, food, culture and shopping venues via an interactive Chinese guide within the Mini Program.

  • POS Malaysia: Visitors from mainland China can select from a list of postcard designs featuring popular holiday destinations in Malaysia. They can personalise their message and POS Malaysia will print and deliver it to any address in mainland China. These postcards come with track and trace features, as well as unique, destination-specific cancellation marks.
  • KLIA Express: Book and pay for tickets ahead of the airport transfer train ride. The QR ticket is saved in the Mini Program itself. U Mobile and KLIA Express are also exploring extending the latter’s suite of services to cater better to visitors from mainland China.
  • TripCarte: Book and pay for tickets to tourist attractions in Malaysia. The QR ticket, which is all that is required to access the attractions, is saved in the Mini Program.
  • CatchThatBus: Book and pay for bus tickets ahead of the ride. Customers may even select their desired seats on the Mini Program. They will need to show the details of the booking to the staff before boarding.

U Mobile said the WeChat GO Malaysia Mini Program will serve as a key platform to attract inbound visitors from mainland China through a partnership with Tourism Malaysia for ‘Visit Malaysia 2020’. The partnership will see Tourism Malaysia promote the Mini Program to visitors from mainland China as part of its wider ‘Visit Malaysia 2020’ campaign.

The Pavilion KL Mini Program aims to enhance the dining and shopping experience of visitors from mainland China who are visiting Pavilion KL shopping mall. To ensure communication between these visitors and Pavilion KL store merchants is smooth, the Pavilion KL Mini Program is available in two languages – Chinese and English. Below are some key benefits:

  • Visitors from mainland China may make reservations, order and pay for their meal via the Mini Program at over 30 participating F&B merchants such as The Loaf, DOME, Michelangelo’s, Laduree, Kakiyuki and more.
  • For retail and fashion stores, visitors from mainland China will be able to order and pay for their choice of merchandise via the Mini Program, and simply collect their purchases from the stores when they are ready, saving the visitors valuable time.
    • For example, Mercato Supermarket at Pavilion KL even has its own Mini Program within the Pavilion KL Mini Program. The Mercato Mini Program enables visitors from mainland China to purchase popular local products such as instant coffee and durian chocolates and collect them from Mercato Supermarket at Pavilion KL at their convenience.

During the launch event, Wong Heang Tuck, CEO of U Mobile, highlighted the significance of these two Mini Programs. “U Mobile is delighted to be able to strengthen our partnership with WeChat to launch not one, but two Mini Programs. WeChat GO Malaysia Mini Program will become an essential interactive guide for visitors from mainland China for all things Malaysia, whilst the Pavilion KL Mini Program will enhance the dining and shopping experience of these visitors in the mall.”

He added that the benefits are not just for visitors from mainland China. “U Mobile believes that the WeChat GO Malaysia Mini Program, as well as, Pavilion KL Mini Program will be excellent avenues for Malaysian merchants and businesses to reach and engage with visitors from mainland China. Both Mini Programs will help raise their visibility with these visitors and as a result, increase their revenue potential. The Mini Programs also serve as key drivers of tourism growth as they promote Malaysia to be an accessible and attractive tourist destination. We really see the benefits being all round for both visitors as well as locals. Finally, we believe our partnership with WeChat is very in line with the country’s goal of becoming a developed digital economy by encouraging digital entrepreneurship and connectivity.”

The two Mini Programs signify the deepening partnership between U Mobile and WeChat; the first was the launch of the U Mobile WeChat GO Sim in 2017.

Based on last year’s data, there was a total of 2.9 million visitors from mainland China to Malaysia. To date, there are more than 1.1 billion combined monthly active user accounts of Weixin and WeChat globally.

Kugan is the co-founder of MalaysianWireless. He has been observing the mobile industry since 2003. Connect with him on Twitter: @scamboy

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