Ericsson announced the appointment of David Hägerbro as Head of Ericsson Malaysia, Sri Lanka & Bangladesh and Global Customer Unit Axiata. The role was vacant for about 3 months.
He is replacing Todd Ashton who was appointed the Vice President and Head of Ericsson South & East Africa within Market Area Middle East and Africa back in May 2020.
Prior to taking on his new role, David was Head of Strategy, Technology & Government & Industry Relations, for Southeast Asia, Oceania and India.
Nunzio Mirtillo, Head of Ericsson South east Asia, Oceania and India says, “The markets of Malaysia, Sri Lanka and Bangladesh are key markets for us at Ericsson. We are committed to supporting our customers to deliver the full benefits of connectivity in these markets by deploying the latest generation of technologies. David is an experienced executive leader at Ericsson, with a strong track record of leading and developing Ericsson’s business across this region. I am confident he will deliver on Ericsson’s commitments in these markets.”
David Hägerbro has over 20 years of experience in leadership and technology roles and joined Ericsson in 2008. He has held various roles across sales, management, technology, strategy and government relations and has been leading and successfully developing the business across many different countries including Sweden, Indonesia, Malaysia and India.
Commenting on his appointment, David said “I look forward to working closely with our customers in the markets bringing them the latest solutions and technology to support their business success”.
Ericsson said it has a “strong presence” in the markets of Malaysia, Sri Lanka and Bangladesh and has been partnering communication service providers in providing the benefits of connectivity and mobile broadband to consumers in these markets.
In Malaysia, Celcom Axiata which is a subsidiary of the Axiata Group, is a major customer of Ericsson.